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Why Can't I Watch iTunes Movie Rentals On My Xbox 360?

Question:

How do I get my iTunes movie rental to play on my Xbox 360?
- Asked by Gina B. May 7th, 2012

Answer:

iTunes movie and TV rentals are intended to only be viewed on a Mac, Apple TV, or iOS device. The M4V files are protected with a DRM to prevent easy conversion to other file types. There are ways to strip and remove the DRM protection, but we cannot provide that advice.

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